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Monday, November 15, 1999:

Bell Helicopter Announces Affiliation With Millionaire Magazine

HILTON HEAD, SC, USA ( Millionaire Company Press Release ) - Millionaire magazine and Bell Helicopter announced today that they are entering into an exciting new relationship.

Taping begins this week for a Millionaire magazine television commercial in which a Bell helicopter will be featured. The commercial, which will air on major cable networks such as CNN, MSNBC, CNBC, Fox News Network and CNN Headline News and which will reach an estimated 70 million viewers per airing, is a thrilling venture for both Bell Helicopter and Millionaire.com, parent company of Millionaire magazine. ``Television is the most wide-reaching medium in America today,'' said Robert L. White, Publisher and CEO of Millionaire. ``I can think of no better way to introduce the moneyed public to our magazine -- and to Bell Helicopter -- than by producing a high-quality, informative television commercial. It's really an optimal method of communicating with potential readers, and I think this decision will prove to be very profitable in terms of expanding our readership base.''

For their part, Bell Helicopter is equally excited about the new affiliation with Millionaire magazine. In addition to lending the use of a helicopter for the television commercial, Bell will begin advertising its products in Millionaire beginning early 2000. Spokespersons for the aviation giant have also expressed enthusiasm for participating in future events in conjunction with the magazine, such as charity functions, auctions, or other star-studded, gala functions that will cater to the very wealthy, the refined, and to all those who love the finer things in life -- such as luxury transportation by helicopter!

It is only fitting that the magazine whose tag line is ``the very best the world has to offer'' is now joining forces with a world-class manufacturer of luxury aircraft. Bell Helicopter and Millionaire magazine both stand at the pinnacle of their fields; together, they're poised to attain even greater heights.

Certain statements in this news release contain forward-looking information within the meaning of the Private Securities Litigation Act of 1995. Such forward-looking statements involve certain risks, assumptions and uncertainties, including the inability to generate and secure the necessary product sale, or the lack of acceptance of the company's products by its customers. In each case actual results may differ materially from such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results (expressed or modified) will not be realized.


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