Bond Rebrands to Babcock
Newsletter #308 | News
Bond announces name change
As the final step in the process of Bond Aviation acquisition by Babcock International Group, name change began in April with signage and uniforms adopting the Babcock logo.
Babcock, April 26, 2016 - Bond, the Mission Critical Services helicopter operator, has changed its name to Babcock.
The brand change is the final step in the process of the company’s acquisition by Babcock International Group (Babcock).
Going forward, the Bond companies will be referred to simply as Babcock, a business with the stability and financial strength of a FTSE-100 organization, that offers enhanced national and international capabilities, a track record of innovation and the ability to invest for the future.
“Babcock is a business, which is 34,000 people strong with an unrivalled range of specialist skills and expertise,” said Babcock Mission Critical Services’ CEO for Northern Europe, David Plester. “Everything we do is underpinned by our commitment to safety.”
“This rebrand underlines our capabilities as part of a FTSE-100 company but does not signal any changes at all to our day-to-day operations,” he added. “Our people, capabilities, high levels of customer service and absolute focus on safety remain the same.”
The name change began in April with Bond’s signage and uniforms adopting the Babcock logo.
“Today’s challenging market demands a clear commitment to safe and flexible operations combined with a dedication to excellent customer service,” Plester added. “Our people — from the hangar to the cockpit to the office floor — are addressing these challenging times head on and, as Babcock, are working to redefine helicopter services in today’s demanding environments.”
“The capabilities of being part of a global company mean we are better placed than ever to offer a wide range of flexible, expert services.”
About Babcock: Babcock International Group is the UK’s leading engineering support services company, delivering complex and critical asset support both in the UK and overseas. With revenue of circa £4.5 billion in 2015 and an order book of circa £20 billion, we manage vital assets within a number of industry sectors including energy, defence, emergency services, transport, telecommunications and education. The unparalleled expertise of our 34,000 global employees means that — whether designing, building, operating, managing, or maintaining vital assets — Babcock is a partner that can be trusted to deliver.
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